Redesign of a chat-first AI companion platform focused on improving clarity, usability, and interaction structure. Work centered on defining the product architecture and refining the conversational experience through comparative research and end-to-end UX, UI, and visual design.
Product direction and MVP definition for an early-stage fintech platform expanding access to impact investing while maintaining investor trust. Focused on validating direction early and guiding product scope before engineering investment.
Research-led design of a wellness app focused on menstrual cycle education and support. User interviews revealed gaps in understanding around cycle phases, shaping a product centered on tracking, phase-based guidance, and integrated e-commerce for essential products.
Built to increase engagement and comprehension in educational settings, Laila combines interactive content with a student-first experience. Research and usability testing guided a strategic pivot that clarified the product’s audience and informed MVP direction.
