When Our Moons set out to build an app to support their product and educate women about their menstrual cycle, I partnered with them on discovery and design. User interviews revealed that only one in four women could name the four phases of their cycle; a finding that shaped our entire direction.
We focused on education and clarity, creating an experience that helped women and younger girls understand their cycle, build confidence, and connect more deeply with their bodies. I put care into every detail to ensure the app felt supportive, informative, and genuinely helpful.